Profiling and Preferences
We sometimes make decisions about what your interests are based on the way that you interact with us and the information we hold about you. For example, if you regularly stay with us and frequently choose a specific room or pillow type, then we might use this information improve your experience by pre-selecting certain features of your stay for you, so you don’t need to. Understanding your preferences and personalising your experience in this way allows us to deliver the very best service possible.
Do Not Track Signals or Browser/Device Settings
Our websites are not designed to respond to “do not track” signals or browser/device settings. Direct Marketing Where we have your consent, we may send you direct marketing communications about our products, services, events and offers.
communications may be sent by post, email, telephone, SMS and MMS, through social media messages (such as WhatsApp, Instagram, Twitter, and Facebook), including push notifications to your mobile devices, and via other electronic means such as when you visit our websites or use our apps. This may also include any websites and apps of our partners who are in our advertising networks. You will be able to opt-out of direct marketing by following the instructions in the communications you receive.
Product Related Communications
We may use your information to send you newsletters, bulletins, and other communications about your stay including triggered communications where you make changes to your account or other information about products and services you have signed up for. For example, with your consent, we may send you email or text messages about an upcoming stay with us in order to help you plan your visit and give you the best experience possible. Service communications will be sent to you regarding products and services you interact with. These are important messages relating to the products and services we provide to you.
Analysis and Product Development
We may use your information to improve the products and services we offer. For example, we may look at the preferences our guests have when they stay with us to offer more relevant personalisation to customers.
Detecting Ad Blockers
When you visit our website, we may check (by using script, code, cookies or other technical means) if you are using ad-blocker or other privacy tools. If we do detect one of these tools, we may ask you or ask your browser to ask you, if you would give us permission to ignore those settings and continue to serve adverts and/or collect your information using cookies and similar technologies. Information about your device and use of ad blockers may be stored or associated with your device and used to reinsert adverts and to understand how ad blockers and other privacy tools are being used by our visitors.
Linked Services, Third Party Sites and Content
Our website may, from time to time, contain links to other websites which are outside of our control and are not covered by this Policy. We do not accept any responsibility or liability for other sites’ privacy policies. If you access other websites using the links provided, please check their policies before submitting any personal information.
Payments and Credit Checks
Your information may be used to take payment for products and services and may be used to verify credit details related to payments.
Disclosures Required by Law
Your information will be disclosed where we are obliged by law to do so. We may also disclose your information where we are allowed by law to protect or enforce our rights or the rights of others and for the detection and prevention of crimes, such as fraud.
If you post or send offensive or inappropriate content anywhere on or to any of our websites or apps, or otherwise engage in disruptive behaviour on any of our websites or apps, we may use the information that is available to us about you to stop such behaviour. This may involve responding to or informing relevant third parties and law enforcement agencies about the content and your behaviour.
When you complete our registration forms or use our services, we may transfer your information to our processors - companies that carry out activities on our behalf, only on our instructions - outside the European Economic Area (EEA) to countries that may not have data protection rules that provide the same level of protection to your personal information as countries in the EEA. However, we will only transfer your information if we have appropriate measures in place to ensure the protection of your information in accordance with applicable data protection legislation. (For example, model contract clauses or Privacy Shield in the case of the USA). When you give us information about other individuals, you confirm that you have authority to act for them and have made them aware of the potential transfer of their information outside the EEA.
Training and Service Quality
If you contact us by telephone the conversation may be recorded and listened to for training and quality purposes.
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Sharing Personal Information
Where you provide your information to us, we may share it with our commercial partners and suppliers. What sharing takes place will depend on the activity that your information is being used for. Your information will only be shared and used in accordance with this Policy and where an agreement is in place to ensure that your information is protected. We won’t sell your personal information without your consent or share it with other organisations for their own marketing purposes.